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The Oil Taster’s craft

The Taster’s profile has its own well rooted history, that refers back to the times when the first “branded” oil companies were born. In this case, the Italian cities of

Estimated Olive Oil Production 2019/2020

On the basis of the recommendations received from the production areas, ISMEA – Institute of Services for the Agricultural Food Market – estimates for Italy a production of 321,000 tons

Fresh oil: a tasteful event!

From the beginning of October to the end of December it is olive harvest time!  The right time differs from olive to olive, depending on its variety (cultivar), the territory

Olive fly: the fight against the olive tree parasite

A feared parasite,  but one less dangerous than the Xylella fastidiosa for the survival of individual plants and species is the Olive Fly (Bactrocera Oleae), endemic throughout the Mediterranean  The

Is unfiltered olive oil better?

With the beginning of autumn the olive harvest began, the mills began their activity and the first thread of oil came out of the separator, with its intense colour and

Olive Oil: The rich Italian genetic heritage

In Italy about 700 varieties of olive trees have been identified, described and characterized, out of a total of just over 1,500 reported in all olive-growing countries.

Quality as an expression of uniqueness

The sensorial facets of a single extra virgin olive oil Under the wider meaning of the concept of “quality” comes the “uniqueness” of an extra virgin olive oil, a characteristic

Oil like wine: not just conformed flavors

In recent years there has been a rapid evolution of eating styles increasingly attentive to the various elements that contribute to defining quality in terms of “uniqueness”: the consumption of

Artisan oil: the culture of taste

An artisan olive oil is a perfect reflection of its territory of origin, including the culture and skills of its place of production, its particular identity and the story that

PrimOli: PDO and PGI culture,
before the norm

Ever since 1988, PrimOli has been pursuing a concept that has evolved into a norm over time.  Typicality is not a concept in the mind of advertising and the imagination. 

Forme dell’Olio 2023: PrimOli among the winners

Now in its tenth edition, the packaging and visual design competition “Forme dell’Olio”, offered an important commendation to the PrimOli brand by awarding it gold both in “Retail Oils” and in “Gourmet

Stima campagna olearia 2022-2023

Estimates for the 2022/2023 Olive Oil Crop

Production estimates prepared by ISMEA in collaboration with Italia Olivicola and Unaprol, and based on the latest survey at the beginning of November, indicate that production of olive oil in

Sustainability in food begins on the plate

Man savours the world, enjoys the taste of the world, introduces it into his body and makes it part of himself.
(Michail Bachtin) To encourage sustainable food production, it is vital

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