Ever since 1988, PrimOli has been pursuing a concept that has evolved into a norm over time. Typicality is not a concept in the mind of advertising and the imagination. Typicality is the real character of a product, created by the close relationship between various factors. For olive oil, it
When it comes to packaging extra virgin olive oil, the main aim is to protect it from whatever increases its perishability: temperature, and contact with air, light and moisture. This could be described as the “functional” role of packaging. However, the packaging for an extra virgin oil should also indicate
Production estimates prepared by ISMEA in collaboration with Italia Olivicola and Unaprol, and based on the latest survey at the beginning of November, indicate that production of olive oil in Italy in 2022-2023 should amount to 208,000 tonnes, a decrease of 37% on the previous season. Italian olive oil production
The changes in climate that have been affecting our whole planet for years have also created alarm among olive growers, as these are one of the most common varieties of fruit tree grown in the Mediterranean basin. The rise in temperatures, the increase in droughts and the growing frequency of
Man savours the world, enjoys the taste of the world, introduces it into his body and makes it part of himself. (Michail Bachtin) To encourage sustainable food production, it is vital to make the transition to healthy eating habits, and to promote the consumption of food produced with respect for the
The ideal temperature for storing extra virgin olive oil is between 14 and 18 degrees, but when winter comes the oil may well be exposed to colder conditions. It is even possible that the oil will freeze and solidify. This is a completely natural process. As the oil freezes, a
Extra virgin olive oil is one of the most important ingredients in Italian kitchens, used either straight from the bottle or for making sweet and savoury recipes. Everyone uses it and everyone enjoys it, although there are certain erroneous beliefs surrounding it that influence the behaviour of consumers. “Extra virgin
Tuscany, the land of olive-growing Tuscany is a welcoming land, a harmonious combination of many different identities. Rows of cypresses follow the banks of the Arno, and gentle hills fade far into the distance in a landscape of vineyards, olive groves and farmhouses. With the benefit of a mild climate
Liguria, a proud land of sea and olive groves Tightly embraced by mountains, Liguria turns its face towards the northernmost part of the Mediterranean. The region is a network of coastal towns and smaller inland centres, with the steep, sunny uplands falling away rapidly near the coast. Over the centuries,
Just like a good wine, a good extra virgin olive oil makes the perfect accompaniment for a tasty dish, bringing out the full flavour of the food on your table. A simple and effective way to familiarise yourself with the taste and character of individual oils is to dress and
Ever since 1988, PrimOli has been pursuing a concept that has evolved into a norm over time. Typicality is not a concept in the mind of advertising and the imagination. Typicality is the real character of a product, created by the close relationship between various factors. For olive oil, it
When it comes to packaging extra virgin olive oil, the main aim is to protect it from whatever increases its perishability: temperature, and contact with air, light and moisture. This could be described as the “functional” role of packaging. However, the packaging for an extra virgin oil should also indicate
Production estimates prepared by ISMEA in collaboration with Italia Olivicola and Unaprol, and based on the latest survey at the beginning of November, indicate that production of olive oil in Italy in 2022-2023 should amount to 208,000 tonnes, a decrease of 37% on the previous season. Italian olive oil production
The changes in climate that have been affecting our whole planet for years have also created alarm among olive growers, as these are one of the most common varieties of fruit tree grown in the Mediterranean basin. The rise in temperatures, the increase in droughts and the growing frequency of
Man savours the world, enjoys the taste of the world, introduces it into his body and makes it part of himself. (Michail Bachtin) To encourage sustainable food production, it is vital to make the transition to healthy eating habits, and to promote the consumption of food produced with respect for the
The ideal temperature for storing extra virgin olive oil is between 14 and 18 degrees, but when winter comes the oil may well be exposed to colder conditions. It is even possible that the oil will freeze and solidify. This is a completely natural process. As the oil freezes, a
Extra virgin olive oil is one of the most important ingredients in Italian kitchens, used either straight from the bottle or for making sweet and savoury recipes. Everyone uses it and everyone enjoys it, although there are certain erroneous beliefs surrounding it that influence the behaviour of consumers. “Extra virgin
Tuscany, the land of olive-growing Tuscany is a welcoming land, a harmonious combination of many different identities. Rows of cypresses follow the banks of the Arno, and gentle hills fade far into the distance in a landscape of vineyards, olive groves and farmhouses. With the benefit of a mild climate
Liguria, a proud land of sea and olive groves Tightly embraced by mountains, Liguria turns its face towards the northernmost part of the Mediterranean. The region is a network of coastal towns and smaller inland centres, with the steep, sunny uplands falling away rapidly near the coast. Over the centuries,
Just like a good wine, a good extra virgin olive oil makes the perfect accompaniment for a tasty dish, bringing out the full flavour of the food on your table. A simple and effective way to familiarise yourself with the taste and character of individual oils is to dress and
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